SHOP - Fashion

SADAK CHHAAP
(AW-2010-11)

 

The essence comes from the streets once again. This time round the collection pans over street typography and scrap.

Colloquial advertisements of products, store sign boards, lettering and similar other elements form a large part of the kaleidoscopic action on the streets.

Encapsulating the spirit of indigenous english in terms of sign boards and advertisements teamed with the juxtapositions of words in our very own street style is the core of this theme.

Wrappers, packaging, store sign boards, tins and cans, nuts and bolts, buttons, hooks and zippers, combs, scissors and mirrors and a large heap of other such paraphernalia dance to the tunes of “Sadak Chhaap”.