SHOP - Fashion

HIGH ON CHAI
(AW-2009-10)

 

HIGH ON CHAI is a dedication to street images and the essence of Street India. The spirit of India lies in the streets and Chai is the quintessence of that spirit. It is a hot cup of life- an infusion that forms the fountainhead of the flowing thoughts of people.

Chai is not just reflective of a perfect beverage but also resonates with culture, passion and imagery- the imagery of Kitsch India!

The collection is an ode to this Kitsch India where Chai is being used as a metaphor for being "high on life". There is an induced creative leap with regards to the interpretation of the essence. It is portrayed in terms of interesting surface developments and play of color, catchy slogans and embroideries.